You're driving traffic to your website, or even worse you're paying for traffic, and these visitors aren't converting. And even if you're selling products you can boost your conversion goal (lead generation or click-through) if you follow these exact tips.
Grab your Free Version of The Best Landing Pages Templates
So Here are some Awesome tips on how to make a landing page that converts over 50%.
Tip #1: Use tools like Instapage, Lead Pages and Click Funnels
Whether you want to create landing pages quickly or need design inspiration, starting with a template is the simplest option.
You can generate leads and increase revenue using the industry-leading landing page creator with accompanying suite of lead generation and opt-in tools.
Tip #2: Offer an amazing unique value proposition
With your value proposition, it needs to resonate with people; if you're not solving a problem that they're facing at a really deep level, they're not going to opt in or buy from you.
If you can create amazing headline with your value proposition, you can attract people to read the rest of your page. It should be Bold, ideally 6 to 8 words to avoid losing people.
If you're just scratching the surface and you're not breaking down why they should opt in or why they should buy your product or service and why it solves this problem they've had forever, they're much less likely to buy from you.
So put in your mind that landing pages, copy and value proposition, are the biggest factors that influence conversion rate.
Tip #3: Create your visual focus ( a video, product shot)
Not everyone enjoys reading. Some people love looking at pictures. But a picture isn't going to cause tons more people to convert.
You need a video that explains everything they're going to get when they opt-in, or buy your product, or sign up for your service.
The video should be short (1 to 2 minutes) and to the point.
It should answer any objections people have before they sign up or buy from you. And it should describe everything in a logical order.
Tip #4: presenting a single and focused call to action
A lot of people are like, "Oh, I've got a landing page. I'm going to put a call to action everywhere."
You could do that. And for some products, it works. But not for most.
The reason you want to have a single, focused call to action, and eventually after that one call to action, you can have more later down, but when you have your headline, your visual focus, you're talking about your benefits, your solutions, you're answering the objections.
Once someone gets the whole story and they understand why they should be buying your product or service, and then you have a call to action.
They're much more likely to convert.
Tip #5: Show social/visual proof
There are so many different versions of social proof.
They could be testimonials; they could be case studies, it could be results that other people are experiencing, it could even be videos.
Tip #6: Keep it simple, Don't over complicate stuff
For example, if you have 10 form fields, when you only need two, remove the extra stuff that you don't need.
You don't want fluffy long landing pages that go on and on because you're going to lose people.
Tip #7: Give a Guarantee
Whether you're doing a free trial with no credit card, so there's low risk, or you're giving a 30 day or 60 day money-back guarantee, those are awesome things.
You want people to feel comfortable. If they're not happy, you know you're going to end up refunding them anyways.
0 Comments