Broaden Your Email Marketing Skills

If we look at the ROI, email is the best-performing channel, with much higher conversion and retention rates than social media.

Deliverability

Making sure your emails get to their final destination is the first essential step in email marketing.
There are many variables that affect the deliverability of your emails, including ISPs, MTAs, throttling, bounces, bulking, spam issues, and the quality of your content.

Best Email Templates for Successful Email Campain

Here are a few simple rules that will help you achieve 99.5%+ deliverability:

Avoid SPAM complaints

• Don’t spam
• Use double opt-in
• Set expectations upfront, so subscribers know how often they’re going to hear from you

Avoid hard bounces

• Use double opt-in
• If you don’t use double opt-in, verify the validity of collected email addresses in some other way: If you’re collecting emails in exchange for a freebie, send that freebie to their inbox vs. putting it on a thank-you page.
• If you’re collecting emails in a giveaway.

The Most Effective Email Marketing Strategies

List building

Growing an email list is one of the most rewarding efforts you can take in your business. Good marketers should have a grip of different subscriber acquisition mechanisms available to them, such as:

• Content marketing (i.e. blogging coupled with content upgrades)
• Guest blogging
• Lead magnets (steal a few ideas from the bonus at the end of this post)
• Webinars
• Giveaways
• Opt-in tools like popups, slide-in forms, and top of the page ribbons
• Social media (see section below)

Writing Awesome and Catchy Emails for Email Marketing