Emails are the best-performing channel for marketing, with much higher conversion (ROI) and retention rates than social media.
So it's very important to write Awesome and Catchy Emails for Email Marketing, and we can achieve this by following the next steps:
Good Email Subject Line
The subject line in an email is the single line of text email recipients see when they receive your email in their inbox. This one line of text can often determine whether an email is opened or sent straight to trash. Since email inboxes are inundated with hundreds, maybe even thousands, of emails per day, catchy email subject lines are more important than ever. Download The Best Email Templates for Successful Email Campain.
Give something valuable away
Popular bloggers often brag about how many emails they’ve collected.
You’ll see something like this:
“10,000 subscribers and counting.”
It’s not because they like the numbers. Huge numbers like that grow their
business. In fact, the value of websites these days is measured by how
many subscribers they have.
The higher the subscribers count, the higher the value of the site.
The truth is that people don’t give their emails to anyone. They don’t give
their emails because they like your website.
Except you give them a strong reason to sign up.
Optimize your email messages for mobile experience
Mobile is the future of everything.
If your email messages are not optimized for mobile, people will delete them. That
reduces your chances of converting subscribers into customers.
Personalize your emails
Personalizing your email messages will increase engagement.
It will make your emails more relevant and useful to customers.
Personalized emails deliver 6x higher transaction rates, but 70% of brand
do not use them.
If you are not personalizing your marketing emails, you are missing a lot
of sales opportunities.
Add urgency to your emails
If your emails put recipients under pressure to act, you’ll convert more
subscribers into customers.
For a long time, digital marketers have been using phrases like “Act
now,” “Hurry,” and “Only a few items left” to convert web users.
Urgency is a key feature of the human brain. Urgent situations make us
act very quickly.
Use one call-to-action in each email
A call-to-action (CTA) is the button or link you put inside your email that
asks prospects to buy your product or start a free trial.
CTAs can be anything like “Buy Now,” “Click here to get this now,”
“Click here to tell me in the comments,” “Browse Catalog,” or “Get a free
consultation.”
Conversion, revenue, and profit all depend on the effectiveness of your
CTA.
Your CTA should be appealing to your email subscribers.
0 Comments